The two founders of Ambosstoys, Elisha Ruesch and Nguyen Nguyen, are passionate about classic motorcycles and classic cars. Both are convinced that the designs of the classic vehicles prior to the 70's are simply timeless and mostly unmatched thereafter. They had the vision of creating toys in timeless designs similar to the classic vehicles and made of metal sheets that hold for a lifetime. 'Amboss' means anvil in German, hence Ambosstoys as the anvil is synonym for handcraft, metal and longevity. In other words, the vision of Ambosstoys is to offer quality, meaningful and valuable toys made of metal in a classic timeless design. Over the years E. Ruesch and N. Nguyen worked on several prototypes and came out with their first product: Primo! A ride-on toy in the design of a classic Italian scooter.